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August 17th, 2017

Interesting article from CBS News...

Millennials turning to RVs for affordable, mobile lifestyle.

Campgrounds have long been a good barometer for the economy.

Low unemployment typically leaves more discretionary spending for things like camping and the United States' largest campground company, KOA, reports sales are higher for a record sixth year in a row.

What's been an interesting, even surprising, trend is how many millennials are now investing in the great outdoors, reports CBS News travel editor Peter Greenberg.   

Images of millennials on RV road trips and outdoor adventures have filled social media all summer long and #Camping posts on Instagram are now over 14 million.

The popular trend is keeping employees in an Elkhart county, Indiana factory working at a record pace to produce more than 70,000 recreational vehicles by the end of year.

Jeff Runels is the president of Keystone RV, a subsidiary of the world's largest manufacturer. Runels said they made 42 RV's in one day and their sales, year over year, are up 20 percent.

"Yeah, we're expecting it to be just as high, if not higher, next year," Runels said.   

Keystone's best sellers are lower-cost models, which they're marketing to millennials, but the newest generation to the RV market is buying at all price points.

Amenities in one RV include an electric fireplace and retractable TV. 

Eric Hartman and his wife Mia moved from Nebraska to a KOA campground in Mystic, Connecticut. It's close to Mia's job as a traveling nurse – and affordable.   

"Probably $40,000 to $50,000. Roughly," Eric said of the price of his RV. "You can get your payments down to like $170 a month."

With a 10-year bank loan, payments can be under $200 a month. Add the optional cost of a campsite and you can live just about anywhere. And for the millennials now driving RV sales, that's the point.

inside-camper.jpg

"They're just getting into the workforce for the first time, an RV is a great way to travel and decide where you want to settle, save some money, because it is a very affordable lifestyle, and then set up your life from there," Runels said.  

Allison Lago Leonard was raised camping. Now, she works alongside her husband, Kent, at the KOA in Mystic, where she's the general manager.

"There's 75 million campers out there and one third, 38 percent, of us are millennials. So, I mean we're catching up and we're catching on and I think it's something that's becoming more popular with us," Leonard said.  

Manufacturers are doing their best to keep up by providing modern finishes like stainless steel and adding millennial must-haves like solar and Wi-Fi.

"A lot of people are traveling and they're working from their RV, they want that Wi-Fi so they can go hook up the camper and go travel the country but still be able to run their business from a remote place," Leonard said. 

"With more buyers and more people out there, that lifestyle has just taken off and so we've come back strong," Runels said.

Strong RV sales means more jobs and Runels said he's running at full employment – a big deal in a part of the country where the unemployment rate was over 15 percent in the last recession.  

The RV industry as a whole is looking to see sales reach 400,000 for the first time this year.

Link: https://www.cbsnews.com/news/recreational-vehicle-record-sales-millennials-camping/



April 15, 2017

Our newest sales lot is up and running! We're featured in an article from RB Business: 

http://www.rvbusiness.com/2017/03/tulsa-rv-opens-second-full-service-dealership/

Here is the text from the article:

‘Tulsa RV’ Opens Second Full-Service Dealership

 

March 29, 2017 by Bob Ashely

Tulsa RV opened its second full-service dealership

Tulsa RV, a consignment dealer founded on the brink of the Great Recession, opened its second full-service dealership Monday (March 27) on the east side of Tulsa, Okla.

”We closed the deal on Thursday (March 23) and opened Monday,” said Craig Goldrich, owner of both stores who also continues to run the consignment lot.

The new open-air lot on 4.4 acres along Interstate 44 will carry Forest River Inc. towable and motorized RVs. The new 5,300-square-foot facility, formerly the location of a trucking company, will also have two service bays.

Tulsa RV’s initial full-service store, also on I-44, opened two years ago six miles away, primarily carrying Keystone towable brands, along with Forest River motorhomes.

”I was a guy on the corner selling 15 units a month,” Goldrich said. ”Now I’m selling 50.”

Goldrich opened the Tulsa RV lot that sells consignments and repossessed RVs from banks in 2007. Among the incentives to open the new store was that he was able to buy the property, Goldrich reported.

”This is a purchase,” he said. ”My other place is a lease. At the end of the day, you’re always looking for your own place. We’ve been busy and business has been great, but I’ve always been looking for that ‘home.’ Now I have a long-term place.”

The Tulsa-area economy is strong, he noted, and he’s already received calls from potential customers who will be working on the Keystone Pipeline, which recently was authorized by President Trump.

”We’ve already had pipeliners calling and saying they want this and they want that,” Goldrich said. ”I went through bad times and now I’m going through the good times.”



Seven Keystone Brands Earn Quality Award

"The Recreational Vehicle Dealer Association (RVDA) has recognized Keystone RV with seven Quality Circle Awards.

The DSI Quality Circle Award recognizes the high level of success Keystone has earned in working with their dealer business partners, according to RVDA Chairman of the Board Darrel Friesen of All Seasons RV Center in Yuba City, CA. “Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”

Says Keystone RV Company CEO Matt Zimmerman, “RVDA raised the bar this year by making the requirements to earn an Award even more stringent. This is a good thing since it pushes manufacturers to continue to improve. We at Keystone are focused on creating a winning customer experience and are honored to have been selected by our dealer partners for these Awards.”

Among the Keystone brands recognized are Fuzion, Impact, Montana, Montana High Country, Springdale, Summerland, and Residence.  Notes Zimmerman, “The Keystone Springdale, Summerland, and Residence are the only wood-framed, aluminum exterior brands to have earned the DSI Award this year. We think this speaks volumes about our commitment to our dealers and retail customers.”

When rating their manufacturers, RVDA asks dealers to express their level of satisfaction on four core issues:   Reliability/Quality; Parts; Warranty; Sales

The 23rd Annual DSI survey was conducted between August and October 2016. Four hundred and eighty-one (481) dealers responded to the survey this year and provided 2,755 brand ratings."



January 10, 2017

We are VERY proud to announce a new brand from Keystone RV here at Tulsa RV. Meet the Shasta Phoenix! We have our first two already with more on the way, come and have a look!



December 16, 2016
 
Excerpt from a great article from Keystone RV about the In-Command system. And the best news, it is available in our Fuzion toy haulers! See the details at http://www.keystonerv.com/media/2937724/incommand_fuzionflyer_jan16.pdf
 
apphand

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